Field notes

The work, told plainly.

A working log of engagements — anonymized where it has to be, named where the client lets me name them. Read it like a small magazine instead of a portfolio. Each note is short, written by me, and reads in about five minutes.

Field note · 01 — featured
Published

A franchise operator who couldn’t see his own business.

Two locations of a national education franchise running on a vertical SaaS with no real reporting layer. Enrollment trends, instructor utilization, per-event margin — all locked inside someone else’s database. Two weeks, fixed fee, Saturday-morning visibility.

WebhooksSupabaseClaudeNext.js
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Field note · 02
In progress
Hospitality · multi-property

A hotel owner asked: where is my money actually going?

A multi-property hospitality operator with three brands of property-management software, two PMS vendors, and one bookkeeper losing sleep. A unified P&L by property, by week, by line item — read off a single Saturday-morning dashboard.

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Field note · 03
Scoping
CPG · Walmart vendor

A Walmart vendor with too many spreadsheets and not enough sleep.

A mid-market food brand selling into Walmart and Sam’s, trying to keep retail-link, EDI, and forecast workbooks in sync across three people. We mapped where AI actually saves hours — and, just as importantly, where it doesn’t.

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Field note · 04
Published
AI readiness

A regional CFO asked: should we even use this stuff yet?

A two-week readiness assessment for a $120M family-owned services business. We audited the workflows, talked to the people who actually do them, and wrote a fifteen-page memo telling them what to start with — and what to leave alone for another twelve months.

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