Field note · 02
Coming soonA hotel owner asked: where is my money actually going?
Hospitality · in progress
& tndym — said tandem — is the independent practice of Michael Reddock. Twenty years inside IBM. A handful of patents. And, today, a portfolio of hotels and short-term rentals I still run myself. I take the second seat on your bike. I help pedal the parts no one wants to. I read the data you have been staring at without seeing.
Michael Reddock · founder
The bike already belongs to you. So does the trail. I’m the second rider— pedaling the boring stretches, watching the data for cracks, telling you when the route ahead is washed out. That’s the whole job.
Most people who walk in with an AI pitch have never run a business with a check-in desk at 3 a.m., or a night manager in Manila, or a fire marshal asking questions on a Tuesday. I still do. Hotels, short-term rentals, teams across three countries — the systems I’d build for you run in my own operations first. If they can’t survive my P&L, they don’t make it to yours.
Every engagement starts the same way. A free conversation. Then — if there’s real work to do — a paid discovery to figure out what to build before anyone signs a build contract.
Thirty minutes. No pitch, no proposal, no deck. Tell me what is on your desk — data you can’t see, a process that won’t scale, an AI question you’re tired of being sold to about. If I can help, I’ll say so. If I can’t, I’ll tell you who can.
A scoped, fixed-fee engagement — typically two to four weeks. I sit with your team, your data, your stack. You walk away with a written plan you could hand to any contractor (including me) and a clear answer to “should we even build this?”
Two locations of a national education franchise running on a vertical SaaS with no real reporting. Two weeks, fixed fee, Saturday-morning visibility.
Thirty minutes. No pitch, no proposal. We find out together whether there is a real problem to ride out.
Book a discovery call →